Impact Of Product Innovation On Organisational Performance (A Survey Of Nestle Nigeria Plc)
1Agu Juliet Ijeoma and 2Obi Chukwudum Victor 1&2 Department of Marketing, Federal Polytechnic, Oko, Anambra state, Nigeria Corresponding Author’s email: agujuliet@yahoo.com chukwudumvictor@gmail.com Abstract This study investigates the impact of product innovation on organizational performance. The data was collected from the production department, research and development department, sales department, marketing department, and quality and control department,…