1Njaka Martins C. and 2Osi Moses Makee
1&2 Department of Mass Communication, Federal Polytechnic, Oko, Anambra state, Nigeria
Corresponding Author’s email: njakamartins@gmail.com
Abstract
The research work focuses on promoting good governance through mass media in the South-East geo-political zone. A survey research design was adopted for the study. The population of the study is made up of indigenes of the South-East geo-political zone comprising Anambra, Enugu, Imo, Abia and Ebonyi states. Using simple random sampling techniques, five hundred respondents from political class, civil servants and students were sampled for the study. The instrument for data collection is the questionnaire which has eighteen (18) items designed to elicit information on promoting good governance through mass media in the South-East zone. The instrument was validated by experts in Mass Communication at Federal Polytechnic Oko and experts in Public Administration at Nnamdi Azikiwe University, Awka, Anambra State. The mean statistics was used to analyse the data collected. The findings of the study showed that implications of lack of good governance in the South East are insecurity of lives and property, corruption in public and private sectors, dilapidation of public infrastructures, massive unemployment, abuse of fundamental rights, and electoral frauds among others. It was also discovered that mass media can be used to promote good governance through dissemination of information on government policies, promotion of transparency in government by exposing corrupt practices, dissemination of information on government activities that impede good governance among others. The paper concluded that the media is indispensable in promoting good governance by educating, informing and creating awareness on policies and programmes of the government. Relevant recommendations were made.
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